The sole mission of the Gotham Comedy Foundation is to bring laughter, storytelling and togetherness to patients in nursing homes, hospices and hospitals. A non-profit organization, the GCF sends stand-up comics and professional storytellers to a variety of centers, including Memorial Sloane Kettering Cancer Center, Mt. Sinai-Beth Israel, and New York Presbyterian Morgan Stanley Children's Hospital.

            Held at the Gotham Comedy Club’s Vintage Lounge on Tuesday, September 6^th, and partnered with the NYCSHRM, the Gotham Comedy Foundation will host their Annual Diversity and Inclusion Special Interest Group Comedy Networking Show and Diversity Celebration, with all benefits going towards the organization.

For information and to register to attend, please click here.

The Benefits of Laughter Therapy

“Laughter is the best medicine,” is an expression tossed around meaninglessly; it is unheard of for a doctor to prescribe a cancer-stricken patient tickets to see Seinfeld and render them cured. However, recent studies in the blossoming field of laughter, or humor, therapy have proved that comedic relief may in fact be beneficial for people in recovery from a variety of chronic illnesses.

            Scientifically, it has been proven that laughter (which is often synonymous with a bodily release of stress) reduces anxiety, boosts the immune system and can make some pain increasingly manageable. Other physical benefits, as listed by the American Cancer Foundation include, muscle relaxation, increased oxygen intake, improved digestive health, balancing blood pressure and stimulation of the heart and lungs. Despite the plentiful benefits of laughter therapy for patients, it is important to note that it is not an alternative treatment, rather a complimentary one that can be used to enhance the effects of conventional medications.

            Not only does laughter benefit the immune system and the body’s physical response to stressful stimuli such as chronic illness, but it also posses the tremendous power of providing some emotional consolation in the toughest of times. Allowing someone who is suffering to find momentary comedic relief in the tragedy of their situation can act as a catalyst to accepting the situation that one is in, as opposed to dwelling on what is unchangeable. Typically, ten minutes of laughter can lead to a 70% decrease in stress indicators throughout the body, all of which are known to inhibit the immune system’s fight response. A moment of laughter is a moment shared, meaning that someone who is suffering is given an integral sense of community and support with those who they are enjoying the moment with.

            As scientific studies praising the benefits of humor therapy begin to emerge, there has also been a growth in the number of organizations and medical centers that chose to incorporate comedic relief into their treatment programs. Laughter yoga, which TIME magazine hailed “the new meditation” first rose to moderate prominence in the mid-nineties and early 2000’s as an exercise done in parks. Developed by Indian physical Madan Kataria, who wrote about it in his book Laugh for No Reason, laughter yoga largely involves forcing laughter in groups until it becomes true laughter. Oxford University found that pain tolerance increased significantly following laughter therapy, producing “an endorphin-mediated opiate effect.” Many hospitals and hospices have integrated this practice into their routines, some going so far as to send professional comics and storytellers in to uplift the spirits of seriously ill patients and their families.

            While laughter therapy may not possess the punch required to force cancer into remission, or entirely relieve chronic pain, there are minimal studies suggesting that they do anything to the contrary. Physiological benefits aside, laughter is an important foundation in building a communal experience and almost inarguably brings a group of people together, which in and of itself is a powerful, accessible and cost-free force that is essential to someone going through a difficult time.

Sixteen-year-old stand up comic Molly Winiarski regularly performs in the Gotham Comedy Club ‘Kids n Comedy’ pro-shows, where she interns teaching younger children, in addition to working as an intern with the Gotham Comedy Foundation.

Wouldn’t it be great if you could tell who in your company is healthy just by looking at them? We know that’s not possible. It’s the same as assuming that a person who’s 6’ 7” is a great basketball player. Likewise, there’s more to a person’s health than what you can see.

While conducting research for this article, I Googled "fit fitness people” for photos depicting what healthy people look like. The search returned images from fitness companies and clothing stores of men and women with washboard abs, trim waistlines and rippling muscles. Some images were accompanied by feel-good slogans like "Just Do It,” "Impossible is Nothing,” "Forever Faster,” or "I Will.” 

Flipping the paradigm: FIT from the inside-out

Those pictures reflect how the world sees fit, how America sees fit and how employees see fit. This perception of fit is why a corporate wellness initiative is often met with a collective shrug of the shoulder. People assume that the focus of a corporate wellness program is on the outward, hard-to-reach, abs-like-a-washboard ideal of fit, and not FIT (true health, which begins from within). That’s why employers face a significant hurdle when introducing a wellness strategy.

The key difference between fit and FIT is this: from a dollars and cents point-of-view, you don’t need fit participants; you need FIT (Found In Time) participants.  You must stratify your population as a series of risk factors, and to do that, you need data. And to get data, participants need to visit the doctor and get their checkups and screenings. This will help define the percentage of your participants as low-risk, at-risk or high-risk.

First impressions tend to stick

Employers make a tactical error when they launch a wellness strategy with little to no explanation about what they’re doing and why they’re doing it. The true intent—employee health—gets lost in translation.

While a great way to kick off wellness is using an activity challenge (i.e. 10,000 steps), it’s important that employees see the bigger picture. They may hit their weekly step count, but are they really FIT? Is their total cholesterol, triglycerides, HDL, LDL, glucose, blood pressure and body mass index and waist circumference in range? When was the last time they had a wellness exam, went to the dentist, had their vision checked, a mammogram, or skin cancer screening? These metric-bearing activities define true health and ultimately drive an organization’s healthcare costs, renewal rates and profitability.

To introduce wellness, start with the why before announcing the how

Employees need to hear why their wellness matters, not only to them personally, but to the organization they work for. Here are effective introductory messaging points:

• The quality and cost of employee benefits is driven by the overall health of the organization
• Their benefits cost the organization hundreds of thousands or millions of dollars annually
• There are many things employees can do to help control and reduce those costs 
• They can help themselves to achieve and maintain their health and quality of life
• They can save themselves and their employer money
• They can even save their own life

Before you ask employees to "do this” or "do that” they need to get on board with your overall goals and objectives: their health and the organization’s health. This why should form the core of your communication strategy. This why will help employees identify their personal WIIFM (What’s In It For Me?). The core message should nudge the motivation to actually engage in the program, which, of course, is the first step to wellness. 

Participants will find out sooner rather than later if they have a health risk, which can help them avoid a major medical event, significant out-of-pocket medical costs and a reduced quality of life. This is a powerful message.

The road to FIT: a journey of hills, valleys and plateaus

Understanding the FIT journey requires patience, resilience, focus and a daily commitment (or sometimes a daily recommitment). The journey is rarely a straight, ever rising line to success. Likewise, it’s wise to temper your expectations of your participants’ engagement.

It’s important to take the long view when it comes to wellness—both for your participant’s personal health and for your organization’s return on investment. Success isn’t immediate; it may take three, four or five years to achieve. It’s about successfully completing the compliance-based phase of the wellness program (participant goals) so you can move into an outcome-based strategy (measurable decreasing targeted health risks).

A study by the University of Michigan Health Management Research Center found that employers can save $350 annually when one low-risk employee remains low-risk, and $153 when one high-risk employee becomes low risk. Multiply those dollars by the size of your workforce and you begin to see the impact.

Another way of looking at it: it’s more cost effective for the employer and the participant to maintain their current level of good health than to try to achieve health. Also, the only way to maintain health, to know if a participant is truly FIT, is annual testing. This is another powerful message.

The role of engagement

A wellness strategy is only as effective as the percentage of participants engaged in the program. If you have 50% participation, then you can’t measure the other 50%. Also, it’s important to note that on average, 40% to 60% of healthcare costs are driven by spouses, partners and dependents. So when I talk about 100% participation, I’m referring to everyone who directly impacts your healthcare costs, including:

• Employees on your medical and prescription plans
• Spouses and partners on your medical and prescription plans
• Employees not on your medical and prescription plans

An annual measurement of the Value of Investment and Return on Investment for each of the three categories above can directly impact healthcare costs and profitability.

Exposing silent killers

Chronic conditions are silent killers (cholesterol, triglycerides, HDL, LDL, blood pressure, glucose and a high body mass index) that can be identified through annual wellness exams, biometric screenings and preventive care screenings. If identified early, these conditions can be improved and managed through treatment, medications and lifestyle changes. However, these conditions will not be found in time if your organization and participants focus only on being fit.

For fun, let’s do a little math: Take a look at your annual benefit spend and multiply that by 39.3%. The resulting number represents the estimated percentage of health insurance claims related to chronic conditions. (Yours could be more or less).

Win-win

The achievement of FIT should be as much of a win for the employer as it is for the participant. The win for the employer is that they know, for certain, the true health of their participants. They’ve stratified their population and identified what’s driving their healthcare costs. They can make informed changes to their benefit plan design. They can adjust their contribution and incentive strategy to drive change and shape behavior. They can invest money on programs they know will impact the health of their organization with some of that money being reinvested as a result of annual cost savings.

By positioning your goal as having a FIT population, you can remove objections from participants who previously neglected to get their annual screenings and check-ups and to do something about extra weight, an unhealthy BMI, or smoking. When employees view themselves from the inside-out, they begin to understand the why of the what and the how of your wellness message.

They know what’s in it for them.

This post was contributed by Gary Cassidy, Director, Employee Education & Communication for Corporate Synergies Group, LLC.  He presented at a a joint event held by our Benefits and Young Professionals Special interest Groups.  More information can be found at www.corpsyn.com or by contacting Gary at| 856.996.2601 or Gary.Cassidy@corpsyn.com