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TECH FIRMS; WHEN THE PEO ARRANGEMENT DOESN'T FIT, IT'S TIME TO SPLIT

Posted By Harrison Newman, Tuesday, August 9, 2016

The tech scene is booming. Start-ups are appearing everywhere and New York’s “Silicon Alley” is certainly no exception. While Wall Street employment has fallen by more than 25,000 (about 11%) in recent years, citywide tech industries grew by 40,000 workers (57%)—nearly six times faster than New York City overall.   

 

Tech start-ups are typically fast-growing companies launched by everyone from college students to seasoned business executives. The employees skew on the younger side, and they work everywhere and anywhere, often from locations all over the world. Start-ups often hire for talent, regardless of location, and the most successful firms dream of being the next Facebook, Twitter or Google.  

 

Because they’re vying for the same talent as major players in the industry, fledgling companies must offer rich employee benefits with perks that will woo A-listers from other jobs. For that reason, many start- up firms contract with a Professional Employer Organization (PEO) to handle their health & welfare benefits and back-office services.

 

Why the PEO Arrangement Can Be Good for Start- Ups

 

With a PEO arrangement, a start-up is able to look more like an attractive Fortune 500 company from an employee benefits and compensation perspective. PEOs can offer a shot at better, more cost-effective and competitive health & welfare benefit plans by underwriting smaller groups at rates lower than they would normally qualify for under community rating. They also handle human resources functions like benefits plan management, benefits administration, payroll, taxes, unemployment, workers’ compensation, disability, and in some cases, hiring and firing procedures. Because the PEO handles most behind-the-scenes functions, everyone else can focus on their core goal—growing the business. Using a PEO can be the perfect solution for a tech company in its early days.  

 

PEOs provide a co-employment relationship that redefines roles: The start-up is the worksite employer while the PEO is the legal employer. 

 

But…Rapidly Expanding Firms Will Outgrow a PEO Arrangement

 

At some point, the start-up will very likely outgrow this co-employment relationship. 

 

Picture this scenario: After just 18 months, a tech start-up using a PEO employs over 100 people, and they’re adding more every week. They hope to reach 200 people by year’s end. Their new CFO reviews the PEO’s administrative costs and wonders what the firm is getting for their money. Aside from health & welfare benefits, payroll and workers’ compensation, they’re not using many of the services the PEO offers, like training, background checks and reimbursement. Recruitment is done in-house, too. 

 

The payroll system is just okay—it’s overpriced and doesn’t offer any real bells and whistles. The PEO charges upward of $100,000 in administrative fees. 

 

The Transition: Not Like Flipping a Switch

 

As a general rule, a company that expands to more than 100 full-time equivalent employees should begin to consider moving away from a PEO arrangement because there can be significant savings in the open employee benefits market. Ditto for workers’ compensation. A Corporate Synergies’ client in Brooklyn that grew from 20-120 employees in under two years saved 29%, which equated to$386,000 annually.  

 

Tech firms can have a better chance of getting lower rates on health plans because of their favorable demographic (young and healthy with few medical claims) and they’ll have more plan options than the fixed choices offered by the PEO. They may also have a shot at lower rates for workers’ compensation and other liability insurance, but more than anything, leaving a PEO arrangement allows them the flexibility to build a truly customized employee benefits package, with worksite products, health & wellness programs, and the potential to self-insure. 

 

Because a PEO controls and manages so many critical business elements like health insurance, compliance, payroll, retirement funds and COBRA, the idea of leaving might seem daunting. Breaking away requires a complete exit strategy to mitigate these issues and disruptions.  Timing is everything; the time you leave a PEO arrangement could have a substantial impact from a tax, cost, benefits and compliance standpoint. Since this is not an overnight decision, most growing companies lean heavily on experienced benefits consultants and third-party solutions (such as payroll services) to guide them in the right direction. 

 

With the right model, and right execution, the growing pains from leaving a Professional Employer Organization aren’t so painful, and will help carry you to the next level one step closer to that big IPO.

 

 

Harrison Newman is an Executive Benefits Consultant at Corporate Synergies specializing in reducing employer benefit costs through in-depth research, strategic plan design, claims data analysis, and diligent carrier negotiations.


Tags:  Benefits  HR  PEO  TECHNOLOGY 

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THE NEW AGE OF CORPORATE WELLNESS

Posted By Harrison Newman, Monday, August 1, 2016

The concept of corporate wellness has been around for decades. It’s a way for both self-insured and fully-insured companies to help their employees with early prevention of disease and other health issues, while lowering total overall cost.

The components of most corporate wellness programs are well established and often include biometric screenings and annual physicals. But they are now evolving to include new methods that help promote activity and prevent future conditions.

Overall, corporate wellness programs are becoming more holistic, treating an employee’s mind and body. Scenarios like this one are becoming more commonplace: Imagine arriving at work early and joining your colleagues in the “quiet room” to take part in morning meditation guided by an expert. You spend 30 minutes focusing on only your breathing—not the meetings you need to attend or the emails you need to return. At the close of your session, you feel calm and focused. You’re ready to start your day.

In addition to meditation, new age wellness programs might also feature weight-loss challenges, boot camp or yoga classes in addition to nutrition counseling. They might also reward employees for taking that mid-morning walk and encourage more physical activity through friendly competition. Many companies will even organize teams for marathons, charity races and themed obstacle course races. They also may encourage employees to order healthy meals and snacks each week to ensure they’re making wellness a priority.

As exciting and cool as some of these new programs sound, it’s important not to discount the foundation of corporate wellness plans. Health screenings, annual physicals and smoking cessation programs help employees understand their current health. Just as you would conduct research before buying a car or making a big financial decision, these medical tests are an important way to help employees make informed decisions about their current and future health. After initial screenings, employees will have the opportunity to treat issues like high cholesterol through nutrition counseling, or learn strategies to cope with stress and lower blood pressure without medication.

By incorporating the “foundations” of wellness with the “new age of corporate wellness,” employers ensure a more personalized program—one that enables employees to do it their way—and provide for a more enjoyable workplace and a healthier workforce

As an added benefit, this new focus on wellness not only keeps your workforce healthier; it also will help you recruit talent.

Younger workers—especially those in the millennial generation—are becoming more difficult to retain at top tier companies. They tend to seek wellness-related benefits when they consider which jobs to apply for and which ones to pass on. They are increasingly attracted to companies that offer a wide range of wellness benefits that take into account their physical, emotional, financial and social health. The new age of corporate wellness not only improves the lives of employees—it also helps employers measure the ROI of wellness.

Employers who adopt strategies that have a meaningful effect on employees can win the battle to attract top tier talent. They will also benefit from employees who miss fewer days due to illness, are less stressed out on average and are more productive.

Most CEOs like to say that their organization’s greatest asset is its people. Holistic wellness programs help them ensure that those valuable assets stay healthy and productive.

 

Harrison Newman is an Executive Benefits Consultant at Corporate Synergies specializing in reducing employer benefit costs through in-depth research, strategic plan design, claims data analysis, and diligent carrier negotiations.

Tags:  Benefits  HR  Wellness 

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