Contact Us   |   Sign In   |   Join/Renew
Speaker Select Series Event - Secrets of Great Talent Branding
Tell a Friend About This EventTell a Friend
Speaker Select Series Event - Secrets of Great Talent Branding

When: 11/15/2017
8:00 AM
Where: ADP, One Penn Plaza
1 Pennsylvania Plaza
34th (btw 7 & 8 ave) Floor 23
New York City, New York  10119
United States
Contact: NYC SHRM

Online registration is closed.
« Go to Upcoming Event List  


New York City SHRM's Speaker Select Series Presents:

Secrets of Great Talent Branding



Jody Ordioni, Chief Brand Officer, President of Brandemix
Author of The Talent Brand


Given the global stage on which many organizations conduct business today, there is a high probability that our candidates are also our consumers of the products and services of our companies.  Combined with the competitive labor market for talent, the proliferation of social media, and the low unemployment rate, the need for a carefully crafted talent brand is greater than ever before.

This interactive workshop is an opportunity for you to learn how to define Your Talent Brand -- a truly reflective glimpse at your culture, the employee experience you have, and the best ways to keep talent continuously aligned with the strategic goals of your company through storytelling.


During this interactive session, participants will learn: 

·         How to align your talent brand with what people are saying, sharing and experiencing as a candidate or employee

·         How to make sure that your ambassadors are representing your talent brand

·         How to embed your talent brand into every touchpoint in your employee journey from recruitment through engagement.


This session is for you if you are in any HR role including Talent Acquisition, Employee Engagement, Internal Communications, Talent Management, and /or Learning and Development.



Jody Ordioni is the Chief Brand Officer and President of Brandemix ( and the author of The Talent Brand ( 

With deep expertise in helping executives solve business challenges through defining their culture and unique value proposition as an employer, and marketing it to people they need to hire and keep to drive their business forward, Jody leads the firm in creating brand-aligned workforce communications that aligns talent to employment opportunities, cultures and business initiatives.

Jody’s personal mantra is “one brand.” Her Brandemix mission is to integrate marketing, advertising, internal communications and talent branding efforts to foster a seamless brand experience across all media and target audiences including consumers, clients, investors, and employees.  Jody and Brandemix does this by implementing the latest trends in interactive technology and marketing.


This session will provide 1.5 HRCI / SHRM credits related to Leadership and Communication.



·         Date:  Wednesday, November 15, 2017

·         Time: 8:00-10:30 AM (Networking, with light breakfast items until the presentation starts at 8:30 a.m.)

·         Location: ADP, One Penn Plaza, 1 Pennsylvania Plaza, 34th (btw 7 & 8 ave) Floor 23

·         Cost: $25 for New York City SHRM members and $50 for guests (Space is limited. Register today.)

·         Photo identification is required to enter the facility.


Registration Process:

NYC SHRM members can log in with your SHRM ID at Non-New York City SHRM members may register as guests. 

If you have any questions, please contact Andrea Granville at



Membership Software Powered by YourMembership  ::  Legal