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Speaker Select Series: Storytelling for Better Buy-In, with Maria Guida
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When: Tuesday, February 12, 2019
8:00 - 10:00 am
Where: ADP
One Penn Plaza (34th between 7th & 8th Avenue)
Floor 23
New York, New York  10119
United States
Contact: NYC SHRM

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Leading with stories is one of the fastest ways to get buy-in, because it engages listeners with the power of drama and develops trust by building empathy.  Leaders who tell compelling stories build persuasive arguments by helping listeners identify personally and feel motivated to take action.  And everyone loves a good story.


During this interactive session, participants will learn:


  How an HR executive convinced her CEO to spend over $250,000 more on healthcare than the company had previously     


  How a senior HR leader used storytelling to persuade the company to change their HRIS system, risking disruption in a busy

   growth period

  How HR leaders can structure compelling stories to expand your influence and get to YES faster


Storytelling is not just for actors, standup comedians, or parents at a child’s bedtime.  It’s a critical business skill to get the buy-in you need to drive business initiatives. 


You’ll leave this program with a step-by-step process to craft the right story for the right moment and keep your seat at the table.


Presenter - Maria Guida  is Founder and CEO of Successful Speaker, Inc., a New York City consultancy working with Fortune 1000 executives and teams who want impact and influence with power speaking skills.  A former actor on Broadway, TV, and film (working with Paul Newman, James Earl Jones, and Kevin Kline), Maria specializes in the use of theater techniques to help corporate executives develop emotional intelligence and empathy, lead with compelling stories, and get to YES faster.


Maria is also a past Board member of the National Speakers Association NYC Chapter.  Her clients include HR leaders and other senior executives at Morgan Stanley, PricewaterhouseCoopers, JPMorgan Chase, Chubb Corporation, Moody’s, and Johnson & Johnson. 


Maria has presented for SHRM’s Long Island Annual Conference and delivers keynotes and breakout sessions across the US.  Her articles have been published in SHRM’s “HR TechKnow” newsletter and in many other business magazines and online platforms.

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